Small businesses need a way to step up their marketing game to compete in this world of 'social media shopping.'  We are confident that video is the answer.  There are a multitude of analytical and SEO-related reasons as to why it is so crucial, but let us bore you with that another day! Video content allows potential customers (and current ones) to see you as the expert in the field, to see your gorgeous storefront (brick and mortar or digital) and to see who you are as a human being.