You've Always Wondered How They Do This...

...Ahh, gotcha with my mysterious subject line!

THE VIDEO When I approached Braunschweiger Jewelers about creating video content, I was thrilled to find out it was going to be simple- the craftsmen and women along with their sales staff are incredibly knowledgable and easy to work with. This video in particular blew my mind. I had no idea how they resized rings and I loved watching the process unfold before my eyes. How fun to be able to share it with you! If you liked this, be sure to look out for their other videos "How to Restring Pearls" and "How To Change Watch Batteries" -- coming soon! THE TAKEAWAY If you are on Facebook, you've seen those Tasty videos (created by Buzzfeed) hundreds of times over. We decided we wanted to recreate that style but include an honest environment. It isn't bright white and shiny or a brand new, wooden cutting board as a backdrop. These videos take place in a real workplace where real hands restore real, beautiful jewelry. If your company sells a physical product that is made or edited onsite, this is a great way to prove to your customers that YOU are the expert in your field.

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