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  • Kelsey DeLaney

Shooting A Video in A Gym Counts As A Workout...


...Right?

THE VIDEO

In honor of some of the most common New Years Resolutions we hear, The Chatham Club and Willow St. Boutique collaborated on a video that celebrates them all! Getting in fit and changing up your style. We had a blast coming up with a concept that would inspire, entertain and interest local viewers who love these two local staples. We aimed to keep it short, sweet and simple at 1 minute and 15 seconds - without that brevity...we've lost your attention!

THE TAKEAWAY

This...THIS...THIS!!! is what I love to do. I have a very weird (but I think important) obsession with local business collaborations. I believe it is the key to keeping shopping in downtown, small-town America alive. What does Amazon NOT offer? One-on-one customer support, knowing that your purchase is helping pay an American family's bills and energizing the local economy. When a local fitness club gets together with a local clothing company - magic happens. Their customer bases cross-pollinate, your audience doubles AND both companies come off as (and actually are in real life) community oriented. I will stop myself here (I could write for hours on the subject) but please feel free to reach out if you are interested in collaborating with another local business. I will make it happen!


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